Since yesterday there’s a big buzz around an article from the NY times.
By Steven Kurutz
(read more HERE)
The article explains how, mainly in the US (so far) some bloggers get agents to help them deal with different brands, take care of the “commercial” part, etc…
My first point will be this: blog is for FUN (fun that can be work because I do believe our job can be our passion – or our passion becoming our job…) Fun, a little careless, and most of all FREE. Free to do, and free to post whatever you want. As soon as an agents comes into that equation, there is a risk that someone will tell you what to do, or what brands to work with… which is the total opposite of what a blog should be, independent!
That doesn’t mean that we cannot be paid, sometimes, for the work we do. Because yes, it may seem stupid for some, but I do relate this to WORK. For example: I go to an event/presentation/… I take pictures, informations about it… In the case I find the brand/product/event interesting, and I want to talk about it, let me tell you that I’ll spend a few hours for just one post. We’re talking here about editing pictures, writing the article, the layout, etc…
Of course, don’t get me wrong, I do enjoy doing this (I wouldn’t had a blog if I didn’t) and I do enjoy sharing it with my dear readers, but let’s face it… At the end of the day, it is clear ADVERTISING for the brand/product/event, so why don’t we get something back?
Still, having an agent doesn’t seem necessary to my eyes. I believe we are smart enough to make our own decisions to decide with which brand we want to work, aren’t we? (maybe not all of us, all right..) As for the money, Lindsey Calla (from the article) says that she didn’t dare to ask to get paid. Well, if you don’t even have to balls to ask for money for a work you do, just stay in kindergarten because you may not be able to live your life like a grown up, and definitely not look like one!
I’m not going to lie, when I hear a blogger asking for a huge amount of money, sometimes even more than a professional would ask, or a blogger that won’t go to an event if they don’t get paid for it, it shocks me as well… so where is the right middle in all of this?
What do YOU think about this? YOU my readers, and my fellow bloggers?
PS: I do want to add that we are not paid, BUT we often get nice presents from the brands, sometimes REALLY nice ones.