Hey guys!

Today we’re going to talk about something a little different than usual.


As you may know, October is the month of the Breast Cancer Awareness (BCA). Estée Lauder, who supports the Breast Cancer Foundation since 1992 (with its own campaign “Breast Cancer Awareness” and they also help the research against Breast Cancer), and keeps fighting since then, invited me for a day at La Rasante in Brussels to talk about Breast Cancer and their campaign.

I really wanted to participate and to be present because even though it’s not something I usually talk about, it felt important to me. I do think we all know someone who has, or has had breast cancer. If not, someone who’s had cancer. Cancer is a battle, a battle that we have to fight as a group, and that we should all try to prevent as early as possible.

We started our day with a gym class, something I hadn’t done in years, and I really think it’s sad that they were no videos taken, because it would definitly have been the funny part of this article! Starting the day with gym was the symbol that everybody should do sport, as it is something that definitly keeps your body in shape.

bca - LFC

Right after gym class, we had the Dr Pia Cox come and talk to us. She is specialized in breast cancer, so she gave us really important informations, as well as giving us great answer to our question.
Here are the main point of this discussion, the ones we should all keep in mind:

  • 1/3 of cancers can be prevented by an healthy way of living (for example: being overweight is really dangerous)
  • 3/4 of Breast Cancers are diagnosed to women over 50’s
  • alcohol is known to be an important factor in breast cancer
  • doing at least 30min of exercise per day, everyday. It can be simply walking.
  • 26 womens are diagnosed with breast cancer PER DAY in Belgium
  • Breast Cancer is the first cause of death for women in Belgium
  • 98% of early stage breast cancer are healed

She also gave me a great information: I had ALWAYS heard that deodorant could cause Breast Cancer, but the Dr Pia Cox told us it had NEVER been proved, in any researched aroud the world.

Though, taking the pill, and especially taking it since an early age could be a factor. As a matter of fact, I do think the pill does a lot of shitty stuff to your body, and if you can avoid it, I definitly think you should.

We then had a talk with people from the Development / Fundraising Expert at BIG asbl (Breast International Group asbl). It was really interesting but also very specific, and I’m not really sure of how important it would be to you, so I’m skipping this part.

We finally had a talk with Aline Ways, a nutritionist.

She was really interesting and inspiring. She gave us important element to bring into our everyday diet, things that would prevent, or at least help to prevent breast cancer.

Things like:

  • the cabage family (brocoli, cabage, brussels sprouts,…)
  • shiitake mushrooms
  • curcuma for the spices
  • and bring a lot of fibers into our dishes

Another big focus point is to eat good quality product, and KNOW what we eat. It is definitly better to cook our own dishes instead of buying something that is already done, since we can not control what was put into our food, and then into our bodies.

Here is a little recap of what Estée Lauder compagnies does to fight, and to prevent breast cancer

BCA Estée Lauder - LFC

Also, and this is from my own judgement, from what I have learned. All of these advices are good, and important. But I think that taking care of yourself, means also taking care of your head. I do think that we are now in a society that understands that if you go see a therapist, it’s not because you are crazy. It is something very important to make sure you stay in good shape because believe it or not, you head as a lot to do with your body, and its medical conditions.

Now I want to illustrate this article with a few picture from the SCAR Project (the first picture of this article is also from the same project).




I wanted to represent this article with beautiful photos, but it is hard to find photos that represent cancer and are still beautiful. Then I thought of the SCAR project I had heard of a while ago. I find those images to be so very touching, very true, but also very beautiful.

“The SCAR Project is a series of large-scale portraits of young breast cancer survivors shot by fashion photographer David Jay. Primarily an awareness raising campaign, The SCAR Project puts a raw, unflinching face on early onset breast cancer while paying tribute to the courage and spirit of so many brave young women.”


  • Thank you for bringing that kind of subject because indeed, we’re all concerned either directly or indirectly. Moreover, I think fashion is also a good way to make those women stay and feel as women and to make them feel better afterwards. xx

    • We’ll agree on this one!
      Indeed, even though it’s not the kind of subject I often talk about, I feel really really concerned by it.
      I’m glad you enjoyed it.
      And you’re right, fashion is definitly a way to help these women feel better about themselves after such a hard and traumatic experience. I also think that a project such as the Scar project helps too, with those amazing pictures!

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